Wanderers have today unveiled their brand new kit and accompanying shirt sponsor for the rest of the 2019/20 season ahead of tonight’s League One clash against Blackpool.
Until today, Bolton had been using hastily-acquired shelf-bought kits from Danish sportswear manufacturer Hummel but will now be wearing their new-look kit, produced by Leeds-based outfitter Infinity Apparel, for the rest of the season.
It’s safe to say that the new shirt and sponsor, Home Bargains, have divided opinion but how does the shirt rank among the last 10 years of Bolton kits?
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— Bolton Wanderers FC (@OfficialBWFC) October 7, 2019
The new kit is certainly something unlike Bolton have had before. While it maintains a similar design to the Hummel shirts Bolton have been wearing so far this season, there are extra design flourishes that are aimed at making the kit unique and that’s certainly true.
While the reaction hasn’t been positive from all sides of the Wanderers fanbase, it isn’t and will never be as bad as the first shirt on our list.
12. 2009/10 – Reebok
Known as the ‘barcode kit,’ this 2009/10 effort from Reebok has been regarded as the worst kit in Wanderers’ recent history for some time. The odd design and clashing sponsor logo were always a recipe for disaster. And don’t get us started on the chest pocket.
11. 2015/16 – Macron
This 2015/16 effort from Macron was let down by the bizarre collar with the red patch just sticking out like a sore thumb. However, the biggest factor in this shirt’s downfall was the awful results the team suffered while wearing it.
10. 2012/2013 – Adidas
Despite all of the hype surrounding the Adidas deal, the kits they produced were a little lacklustre and were a clear sign of ‘cookie-cutter design’ as each Adidas kit looked identical.
9. 2018/19 – Macron
The kit from last season takes eighth place on this list. As well as the club suffering its worst-ever season with the kit, the faint grey stripes running down what was a fairly acceptable shirt were just a big turn-off for some.
8. 2013/14 – Adidas
The second of Wanderers’ Adidas-made shirts was a huge improvement over the first and better captured Bolton’s colours. However, one thing this shirt could not improve upon was that every other team with an Adidas kit looked exactly the same once again.
7. 2019/20 – Infinity Apparel
Despite featuring nice touches such as the metallic club badge and the ‘Established 1877,’ the shirt suffered, at least the promotional photo, from being a bit too overly complicated with the spotted sleeves and slight checkered pattern on the shirt.
However, after seeing Wanderers in action in their new kit, it’s quickly grown on us and after initially placing it 11th on this list, we’ve felt inclined to up its position. Hopefully, Bolton can start to put a few wins on the board in their new kit!
6. 2011/12 -Reebok
The final Bolton shirt made by Reebok was an acceptable design and harkened back to the fan-favourite shirt from 2005/07 with the blue running down the sleeve. However, relegation from the Premier League in this shirt obviously tarnishes what is a nice enough design.
5. 2017/18 – Macron
Another Macron effort takes fifth spot on this list. The design was not everyone’s favourite but the way it referenced the shirt’s from Bolton’s first season at the UniBol/Reebok was a nice touch. On top of that, it was also the kit in which Aaron Wilbraham scored arguably the most dramatic goal in Bolton history.
4. 2010/11 -Reebok
Bolton’s last ‘successful’ season in the Premier League saw them don this superb design from Reebok. Apart from the bright orange from the sponsor logo, Bolton had a lovely kit on their hands here and played some lovely football too while wearing it, threatening the European places in the run-up to Christmas during the 2010/11 season.
3. 2019/20 – Hummel
Bolton began this season wearing this off-the-shelf design from Hummel. While the design is basic, its minimalist and sponsorless look have proved a big hit with a number of fans, some of whom will be calling for this kit back rather than Bolton’s new ones.
2. 2016/17 – Macron
The kit that won promotion from League One in 2016/17. While the sponsor clearly left a lot to be desired, this kit was gorgeous. The collar offered up a super-slick design and the red and blue patches on the sleeve and hip gave a brilliant but not overbearing flash of colour.
1. 2014/15 – Macron
However, the winner has to be this. The first design from Macron was an instant departure from the Adidas kits of the previous years as it was completely bespoke. On top of that, tiny little details were added such as the iconic Elephant and Castle which returned to the back of the shirt and a heat-soaked Lancashire rose could be found on the lower back. The only detractor from this kit is the lack of red in its design.
Hopefully, regardless of the question marks over its design, Bolton’s performances in the new kit can result in a few wins over the next few weeks and months and maybe then, the kit might start to look a little easier on the eye.